THEORY - Media in the Online Age
Interactivity VS Passivity - The New Passivity
INTERACTIVITY - the process of two people or things working together and influencing each other.
PASSIVITY - acceptance of what happens, without active response or resistance.
Balkanisation VS Splinternet
SPLINTERNET - is a characterisation of the internet, dividing due to various factors (technology, commerce, politics, nationalism, religion and interests).
Countries like China has erected a " Great Firewall" for political reasons while other nations such as US and Australia have discussed plans to create a similar firewall to block child pornography or weapon-making instructions.
Some people see the problem in terms of new devices using different standards. Users don't require web browsers to access the internet as hardware tools are becoming increasingly available and creates their own set of standards. It all works because the Web is standardised, Google works because the web is standardised. However as new devices incorporate their own networks, technology etc, many are able to "hide content" from search engines.
Many new gadgets have "hidden agenda" to hold you in their ecosystem. In the age of Splinternet, ads are more tightly controlled by platforms. Blackberry default browser is Bing because network operator Verizon has a deal with Microsoft. Google Android serves Google ads under apps like Pandora (music app). They rationalise new standards possibly as a result of companies wanting to increase their revenue through targeted advertising to their own user base. Content from the web is different on devices (PC- Mobile) or hidden behind passwords making it harder for developers to create a unified experience for users. Pages don't look the same due to screen size and don't work the same (iPhones don't support Flash).
POLITICS AND NATIONALISM Iran, China and Saudi Arabia filter a wide range of topics and also block large amounts of content related to specific topics. Numerous countries engaged in "substantial politically motivated filtering", to websites related to border disputes, separatists and extremists. Political writer Evgeny Morozov questions whether "the internet brings us closer together despite it's early ideals that it would increase understanding, foster tolerance and ultimately promote world peace and that in actual fact the opposite may be happening. Digital content that can be accessed by UK citizens is becoming more unavailable to non UK citizens. However, In Norway, 50,000 copyrighted books are available online but you can only access them when you are in Norway. As a result, many governments are blocking internet access to their own citizens which is resulting in the creation of the splinternet.
Link balkanistation to net neutrality
Comments
Post a Comment