Maeve's A2 Media Blog

How far do you agree with the view that the move to online media has been entirely positive for the audience so far? POSITIVES More adults and teenagers are joining sites such as Facebook, MySpace, and Twitter to interact with friends, family, and strangers as well as people in different countries.  Allows people to stay in contact, regain contact etc. Share music, movies and videos. Allows people to become more aware of the world around us.  Inspiration. Provides a platform to enhance knowledge (young children). Creates freedom and freedom of speech/thought Great way for new/current businesses to promote themselves.  NEGATIVES Encourage unhealthy behaviour - drugs, alcohol. Male and Female body image/confidence. Normalises violence and gangs - (Power, Game of Throne, The Simpsons/Family Guy) Pressure on teenagers - appearance, sexual activity Lack of physical interaction in the long run - loss of social interaction in face to face scenarios. Sh...

  WEB 2.0  This refers to the WORLD WIDE WEB websites that emphasise user-generated content usability  and interoperability  for the end users. The term was popularised by  Tim O'Reilly  in late 2004, though it was coined by Darcy DiNucci in 1999. Web 2.0 does not refer to an update to any technical specification, but to changes in the way Web pages are designed and used.  A Web 2.0 website may allow users to interact and collaborate with eachother in a social media dialogue as creators of user-generated content in a virtual community in contrast to the first generation of  Web 1.0   ear websites where people were limited to the passive viewing of content. Examples of Web 2.0 features  include -  Social Networking sites (email, blogging) Social Media sites (Facebook , Twitter, Instagram) Video Sharing sites (Youtube)  Hosted Services (HTTP)  Web Applications (Apps)  Collaborative Consumption Platforms ...

PLAN   denotation - radio interview  connotation - feeling nervous due to the  framing - angles/distance/height etc mise-en scene paradigmatic - choice of scenes syntagm - each scene links to the following Barthes code  Binary Opposition Editing - continunity/180 degree Shots/Cut Sound - Diegetic Non-Diegetic ------------------------------------------------------------------------------------------------------------- Media Language is defined by how camera, editing, sound and mise-en scene create meaning. A media text is what is used to describe any product of media like TV programmes or films. It is a key aspect of helping understand the use of the codes. I'm going to talk about how we applied media language and media text to our film "The Secret".  Within a media text there is many elements that are required to make it complete. When you analyse a certain scene or image there are areas you should be looking for like the facial expressio...

MEDIA LANGUAGE For moving image, the language of film and television is defined by how camera. editing , sound and mise-en scene create meaning. Likewise an analyisis of print work would involve looking at how fonts,  layouts, combinations of text and images as well as the actual words chosen creates meaning.  These links will help -  Roland Barthes  -  David Bordwell ------------------------------------------------------------------------------------------------------------- INTRODUCING THE KEY CONCEPTS OF MEDIA STUDIES Throughout the course, you will need to refer to the Key Concepts and use the terms you learn when analysing media texts. The mnemonic " RAILING " is used. R epresentations A  udiences I  nsitiutions L  anguage  I deology N arrative  G enre WHAT IS A MEDIA TEXT?  A media text is a used to describe any media product such as television programmes, photographs, adverts, newspapers etc. A...

Representation refers to the construction of any medium of aspects of reality such as people, places, events etc. Our film "The Secret" is based around a real story however we put our own twist on it making it more fictional. We tried to make our film appealing to as many social groups as we could like age, gender, sexuality.  Theorist Judith Butler created a theory - 'Queer Theory'. Her theory generates the idea that gender doesn't control all aspects of our identity or our perception of others. Gender is flexible in the way it is represented whether it is in Television or in film. This applies to our film in the sense of erasing the negativity associated with homosexuality. We applied the theory with the intention to help our audience be more open to homosexuality and with how more common this theme is in every day life. By talking about the topic so openly and using a stereotypical teenage setting it helps normalise the topic to those who might not be so open ...

Interactivity VS Passivity     -  The New Passivity INTERACTIVITY -   the process of two people or things working together and influencing each other. PASSIVITY -  acceptance of what happens, without active response or resistance. Balkanisation VS Splinternet  SPLINTERNET - is a characterisation of the internet, dividing due to various factors (technology, commerce, politics, nationalism, religion and interests).  Countries like China has erected a "  Great Firewall " for political reasons while other nations such as US and Australia have discussed plans to create a similar firewall to block child pornography or weapon-making instructions.  TECHNOLOGY  Some people see the problem in terms of new devices using different standards. Users don't require web browsers to access the internet as hardware tools are becoming increasingly available and creates their own set of standards. It all works because the ...

REPRESENTATION  Representation refers to the construction in any medium of aspects of 'reality' such as people, places, objects, events,  cultural identities and other concepts. Such representations may be in speech, writing as well as still/moving pictures.  Representation is the ability of texts to draw upon features of the world and present them to the viewer, not simply as reflections but more as constructions. The images do not portray reality in an unbiased way with 100% accuracy but present 'versions of reality' influenced by culture and peoples habitual thoughts and actions.  In a world dominated by print and electronic media, our sense of reality is increasingly structured around narrative. Feature films and Documentaries tell us stories about ourselves and the world around us. Television speaks back to us and offers us a form of reality. Print journalism turns daily life into a story and advertisements narrate our fantasies and desires.  ...